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Maximize your Profit with My 9 Premium Listing Strategies
Owner Prices the Product
In all industries but real estate the product owner sets prices. As a real estate agent our job is to provide the most current data and tends to consult owners in developing their price. Once set, we aggressively pursue the market to achieve your price or more.
1Marketing that matches the product
The proper level of marketing can be the key to a successful sale. There is risk in both over-representing or under-representing a listing. When prospective buyers arrive for the first time, we want them to experience a consistent emotion reaffirming their decision to move forward.
2Worldwide Marketing
Experience shows the further a buyer comes, the more they will pay. The ideal buyer many times values the product over the local market. Our marketing pushes the limits of standard listing syndication using national and global marketing platforms including foreign currency conversion and language translation services to maximize the prospective buyer reach.
3Professional Staging
Staging is an art. Our listing strategy overall promotes a premium retail product. The way we package the product drives the perceived value, sometimes providing a greater influence than the actual base features. The prospective buyers immediately feel connected to homes that have proper staging which is very different from a standard living layout.
4Professional Photos
While commonly considered a standard part of a real estate listing, the photography process propels a home above the rest done well. The primary key is epic-quality photography. Evening photo shoots provide the best feel and set your home apart from the others. Photos are the trailer to your full-length motion picture of a home. The method of how the pictures are ordered and number of key shots further reinforces the decision of a buyer to move from computer to onsite private tour.
5In-person Offer presentation
This is the lost art of real estate. As real estate professionals we are in the people business. It is nearly impossible to make the connection and understand the position of our counterpart if we are unable to meet them. Meeting in person puts a face to the name. It promotes rapport and common interest in closing. Key benefits include lower chance of “low ball” offers, decisions get made the same day vs email over a week or more.
6Incentive to the Buyer's Agent
Agents are sales people that work on commission. The commission offered on a listing is the first thing buyer’s agents see. An attractive incentive to a buyer’s agent ensures they will prioritize your home over all others. They will push for their client to provide a better offer. This also shows that we value the buyer’s agent which sets a higher processional expectation for their performance.
7Appraisal Plan
As we expect to achieve your price or more, we need a plan when this price exceeds the current market value. Appraisals like staging are more art than science. If you send 5 appraisers, expect to get 5 different values. Our plan promotes achieving the desired appraisal value to keep the translation moving forward. In the rare case of a low appraised value, having a standardized plan to address it ensures you as an owner maintain your profit.
8No Dual Representation
Although this is the last strategy listed it is by far the most important. We represent one client in any transaction. This core value ensures we maintain the highest level of loyalty to our listing clients in order to execute a strategy with their interest as the primary objective.
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